Justin Grossbard co-founded Best Prop Firms in 2014 with Noam Korbl and serves as the Strategic Head of Research. Leveraging his 20+ years of expertise in digital marketing and trading, Justin has helped transform Best Prop Firms into a go-to platform for comparing prop trading firms. The site offers detailed insights on trading platforms, fees, profit splits, and other key factors that prop traders consider when choosing a firm.
Justin holds a Bachelor of Commerce (Honours) and a Master’s in Marketing from Monash University. His comprehensive education in finance, economics, and marketing provides the foundation for his analytical approach to comparing prop trading and forex brokers. You can read more about Justin’s alumni story with Monash University for more information.
Justin’s entrepreneurial journey includes the founding of Innovate Online, a digital marketing agency specializing in SEO and paid search. Under his leadership, Innovate Online has helped numerous Australian businesses, including ChefGood and The Hamper Emporium, scale their operations. His ability to simplify complex concepts and demystify industries like prop trading firms makes these sites valuable resources for online traders and consumers alike.
Justin is also the author of the book 5 Alternative Investments to Earn a Return Outside of Stocks and Bonds, which provides insights into diverse investment options beyond traditional markets. Justin’s book can be purchased via Amazon or Google Play.
Justin regularly contributes his expertise to several leading publications. His work has appeared in Forbes, Finance Magnates, Kiplinger, Entrepreneur, Scoop, and MoneyShow. Some of his notable articles include:
For more of his work, you can also find articles on Medium and Muckrack.
As the CEO of Innovate Online, Justin leads a team of 25 professionals, providing digital marketing solutions for clients across industries. His ability to grow businesses through strategic online visibility efforts is well recognised, with successful partnerships and scaling initiatives for businesses such as Marley Spoon and Maggie Beer Holdings.
In 2019, Best Prop Firms transitioned from a local Australian comparison site to a global platform, offering localized content for traders worldwide. This shift ensures that traders can find the most suitable prop trading firms based on region-specific regulations and trading needs.
Outside of his professional work, Justin is a passionate fan of AFL football, following his favorite team, the Bombers. He also enjoys military strategy films, whisky tastings, and spending time with his family, including his two cats, Bruno and Chloe.
To connect with Justin Grossbard, you can visit his LinkedIn, X, or Contact Us.
You can also read more about the rest of the team, including Senior Strategist Tegan Miller, or Co-Founder Noam Korbl.
Best Prop Firms was created to provide traders with clear, well-researched comparisons of proprietary trading firms. Our team consists of finance analysts, content strategists, and trading professionals who ensure traders get accurate insights into funding models, trading platforms, and profit-sharing structures. We emphasize research-backed evaluations and transparency to help traders find the best prop firm for their needs.
As we continue to expand, we’re hiring a Content Writer to produce in-depth reviews, a Content Editor to maintain content accuracy, and a Graphic Designer to create infographics and comparison tables. If you’re interested in being part of our team, check out our Careers page for available roles.
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