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Home » What Is Prop Trading? » How Do Prop Firms Make Money?

How Do Prop Firms Make Money?

Prop trading firms make money by sharing profits from funded trades and earning fees from evaluations and educational services. With strict risk management rules and trading support in place, they create a setup where both the prop firm and traders can benefit from successful trading.

Written by Noam Korbl

Updated: 01/03/2025

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  1. Prop Firm Revenue Streams
  2. Prop Firm Challenge Model
  3. What is a Prop Firm
  4. How Prop Firms Work

Prop trading firms make money primarily through trading profits generated by funded traders. Using the firm’s capital, these traders execute trades in financial markets to achieve gains.

While profit-sharing is the main revenue source, prop firms also earn revenue from evaluation fees, trading software, and educational services. With effective risk management and trading strategies in place, prop challenges are the newest way for retail trading accounts to capitalise on market fluctuations.

Key Revenue Streams for Prop Firms

While trading gains from funded traders are the main revenue stream for prop firms, these firms also generate income through evaluation fees, mentoring, and educational services.

These additional streams help prop firms maintain operations, especially in challenging market conditions.

prop firm revenue

Revenue from Trading Activities

For most proprietary trading firms, income primarily comes from trading profits generated by their funded traders.

Profits from successful trades across various financial markets are split between the trader and the firm according to a predetermined agreement.

Funded traders, like those in hedge funds or investment banks, access key financial markets, including:

  • Forex Trading: The highly liquid forex market is popular for prop trading firms, offering a 24-hour window but with high volatility.
  • Stock and Equity Trading: Prop firms also trade indices and equities, benefiting from both long-term trends and short-term market movements.
  • Commodity Trading: Commodities like gold and oil offer volatility and cyclical price movements, which traders can leverage for profits.
  • Cryptocurrency Trading: Known for extreme volatility, crypto markets appeal to traders with a higher risk tolerance, presenting opportunities in both upward and downward moves.

Profit Sharing and Profit Split Mechanisms

A significant part of a prop firm’s income comes from profit-sharing agreements with traders. These splits, based on the capital provided, are a key attraction of prop firms, allowing traders access to larger trading capital.

Common types of profit-sharing include:

  • Fixed Profit Splits: Firms may offer a fixed percentage split, typically ranging from 50% to 95%, with traders receiving the larger share.
  • Tiered Profit Splits: To reward performance, some firms increase the profit share as traders achieve higher profitability.
  • Performance-Based Splits: Profit shares may rise as traders meet specific targets or milestones, encouraging consistent performance.

A competitive profit-sharing setup is crucial for prop firms to attract and retain skilled traders and drive better trading results.

Prop Trading Firm Business Model

The business model for prop trading firms centers on generating profit from trading activities while managing risk to promote responsible and consistent trading.

Here’s how a typical prop firm operates:

  • Evaluation Fees: Most firms charge an upfront fee for traders to participate in trading challenges. This revenue helps cover operational costs and ensures only capable traders progress.
  • Mentoring and Educational Services: Some firms offer educational resources, mentorship, and trading courses, providing additional revenue while equipping traders with skills that can enhance profitability.
  • Risk Management: Risk protocols, such as maximum drawdown limits, help protect the firm’s trading capital by limiting traders’ losses.
  • Profit Sharing and Funded Accounts: Once traders pass evaluation, they receive access to trading funds. Profits from successful trades are shared between the trader and the firm, forming the foundation of the prop firm’s business model.

Understanding the Prop Firm Challenge Model

Prop trading firms use trading challenges to assess a trader’s skill and discipline before offering them funded accounts. This model gives aspiring traders a way to prove their trading abilities, allowing both the traders and the firm to benefit from long-term success.

prop trading firms

Prop Firm Challenges Explained

Prop firm challenges are an evaluation process where traders need to meet profit targets and stay within specific risk limits to earn a funded account. Most challenges have two main phases:

  1. Phase One – Profit Target and Risk Management
    • In this phase, traders aim to reach a profit target—usually between 5% and 10%—within a set period while following strict loss and drawdown limits. This phase tests their ability to make consistent profits while managing risk effectively.
  2. Phase Two – Consistency Verification
    • If traders pass the first phase, they move to the next, which often has a smaller profit target and shorter time frame. This phase confirms if the trader can maintain profitability with disciplined risk management.

These challenges ensure that only disciplined and consistent traders receive access to the firm’s capital. Fees paid by aspiring traders also generate revenue for the firm, supporting its operations.

Evaluation Process and Revenue Impact

The evaluation process serves as both a screening tool and a revenue source for prop firms. Traders pay challenge fees, typically ranging from $50 to over $1,000, providing the firm with steady income to cover operational costs.

Some firms refund fees for traders who pass, while others do not, especially for those who don’t meet the standards. Charging fees allows the firm to fund only qualified, profitable traders, reducing risk and generating income.

Funded Accounts and Profit Generation

After passing the challenge, traders are awarded a funded account, giving them access to the firm’s trading capital. This is essential to the firm’s profit model, as funded traders contribute directly to the firm’s income through successful trades.

With larger trading capital, funded traders can aim for higher returns, benefiting both themselves and the firm. This is where profit-sharing comes into play, with both parties benefiting from the trader’s success.

Funded traders are the primary revenue drivers for a prop firm, allowing the firm to grow its capital base and reward successful traders.

Profit Targets and Drawdown Limits in Challenges

Prop firms set specific profit targets and drawdown limits in their challenges to ensure traders meet profitability requirements and maintain disciplined risk management. Profit targets, usually between 5% and 10%, allow firms to assess a trader’s ability to earn consistent returns.

In addition to daily loss limits, prop firms impose maximum drawdown limits to cap potential losses during the challenge. If a trader breaches drawdown levels, typically set at 5% to 10%, they may be disqualified, ensuring only traders who follow risk guidelines progress.

These profit targets and drawdown limits help firms identify capable traders who contribute to the firm’s long-term profitability.

What is a Prop Firm and How Does it Operate?

Prop firms are financial institutions that trade different financial instruments using their own capital, rather than managing or trading client funds.

Unlike traditional brokerage firms, which earn money from commissions on client trades, prop firms focus on funding skilled traders who can generate profits in markets like forex, CFDs, bonds, commodities, and derivatives.

A key part of a prop firm’s model is attracting and recruiting profitable traders. To do this, they set up strict evaluations and trading challenges that test a trader’s ability to manage risk and perform effective market analysis to make successful trades.

Intro to Proprietary Trading Firms

Prop firms use their own capital to trade financial instruments, aiming to generate profits as their main revenue source. To achieve this, they recruit skilled traders who can consistently make profitable trades, benefiting both themselves and the firm.

To attract top traders, prop firms offer:

  • Access to larger trading capital – This capital is often more than traders could raise on their own, increasing profit potential.
  • Advanced trading platforms – Prop firms provide platforms with real-time data and analytical tools to help traders refine strategies.
  • Supportive trading environment – Beyond capital, firms offer resources to help traders develop skills and connect with mentors and peers.

Prop firms also set strict risk management protocols, like drawdown limits, position sizing, and restrictions on trading during major events. These measures aim to support long-term trading success and maintain the firm’s financial stability.

How Prop Firms Work

Prop firms give traders access to significant capital, allowing them to trade without risking personal funds. To ensure they’re funding the best talent, prop firms set up trading challenges and evaluation processes that help identify skilled traders capable of generating profits.

Once funded, trading gains are shared between the trader and the prop firm, typically with the trader receiving a larger portion through an agreed profit split. This split is a key incentive for traders to perform well, as the firm’s success depends largely on the performance of its funded traders.

Given this dependency, prop firms work to create an environment that supports consistent and successful trading.

They provide advanced trading platforms, educational resources, and risk management protocols, all aimed at giving traders the best conditions to thrive. The prop firm’s profitability is closely tied to how well its traders perform, so fostering an ideal trading setup benefits both sides.

FAQs

How much profit does a prop firm make?

Prop trading firms typically make profits through two main streams: a share of traders’ profits and fees for evaluations or services. When funded traders succeed, firms usually receive 10% to 40% of the trading profits, with the remainder going to the trader.

Additionally, many firms charge fees for trader evaluations, courses, mentorships, or premium tools, which further boost their income. Profitability varies widely based on trader performance and market conditions.

How do prop firms earn money?

Prop firms earn money primarily through profit-sharing with funded traders and fees from evaluation challenges, educational resources, and premium tools. They share 10% to 40% of trading profits while charging traders for challenge participation, mentorship programs, or software access. These fees help cover operational costs and fund new accounts. Profits from successful trading are reinvested to grow the firm’s capital base, making funded traders’ performance crucial to their long-term profitability.

Do prop firms give you real money?

Yes, prop trading firms will provide you with real money to trade with once they complete and pass the trading challenges needed to get funded. Once you reach the stage of a funded account, you receive a share of any profits generated.

Do prop firms really pay out?

Yes, reputable prop firms do pay out profits based on their profit-sharing agreements and payout schedules. When traders follow the firm’s rules, they can withdraw their share after fees and the firm’s portion of the profits are deducted.

Payouts are typically sent via popular methods like bank transfers, PayPal, or Skrill. To ensure reliable payouts, choose well-reviewed firms, check platforms like Trustpilot, and understand each firm’s profit splits, payout terms, and withdrawal conditions.

Are prop challenges demo accounts?

Yes, most prop challenges use demo accounts to assess a trader’s skills and decision-making without risking actual capital. During these challenges, traders operate in simulated environments where they face real market conditions but trade with virtual funds. Successfully completing a demo challenge typically leads to access to a funded account, where traders then use real capital and share profits with the prop firm.

Why do prop traders make so much money?

Prop traders have the potential to make a lot of money because they trade with significantly larger capital provided by the firm, amplifying profit potential. With access to advanced trading platforms and tools, they can execute strategies more effectively. Prop firms also focus on high-liquidity markets like forex and equities, which offer frequent opportunities for gains. Profit-sharing agreements allow traders to keep a substantial portion of their earnings, incentivizing performance and enabling skilled traders to generate substantial income.

What are the negatives of prop firms?

The negatives of prop firms include high evaluation fees, strict trading rules, and the risk of losing access to funding if rules are breached. Traders often face pressure to meet profit targets within tight timeframes, which can lead to rushed decisions. Profit splits may also favour the firm, reducing trader earnings. Additionally, some prop firms lack transparency about payout processes or terms, making it essential to research thoroughly before committing.

For more information, read about risk management in prop trading.

noam korbl 300x280
About the author: Noam Korbl

Noam Korbl is the co-founder and has been a trader since 2014. He has Finance degree at Monash University and is an investor in shares and equities and successfully started and sold the online business Hearing Choices.

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