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Home » What Is Prop Trading? » How Do Prop Firms Make Money?

How Do Prop Firms Make Money?

Prop trading firms make money by sharing profits from funded trades and earning fees from evaluations and educational services. With strict risk management rules and trading support in place, they create a setup where both the prop firm and traders can benefit from successful trading.

Written by Noam Korbl

Updated: 25/11/2025

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  1. Prop Firm Revenue Streams
  2. Prop Firm Challenge Model
  3. What is a Prop Firm
  4. How Prop Firms Work

Prop trading firms make money by sharing profits from funded traders and earning fees from challenges and educational resources. With strict risk management rules and trading support in place, they create a setup where both the prop firm and the trader can benefit from successful trading.

While profit-sharing is the main revenue source, proprietary trading firms also earn revenue from challenge fees, trading software, and educational content that they offer to retail traders. With effective risk trading strategies in place, prop evaluations are the newest way for retail trading accounts to capitalise on market fluctuations.

The Main Revenue Streams for Prop Firms

The main revenue stream for prop trading firms is the direct trading profit that’s gained from funded accounts who frequently execute successful trades.

While these profitable traders are regarded as the main factor for revenue source, prop trading firms also generate income through challenge fees, trading costs, paid mentoring, and other features that can benefit both the prop traders and the firm.

Many prop trading firms use the challenge fee model as their main source of revenue which helps prop firms increase their revenue and maintain their operations, especially in challenging market conditions.

prop firm revenue

Revenue from Trading Activities

Proprietary trading firms earn income from profit splits that are generated by their funded traders.

Based on a predetermined agreement between the profitable trader and the firm, the profit from the trades share the profits from the successful trades.

The most experienced and successful traders know how to work various markets like forex, indices, commodities, or equities. The most common financial markets in prop trading are:

  • Forex Trading: The highly liquid forex market is popular for prop trading firms, offering a 24-hour window. However, forex prop firms come with high volatility and sharp price swings that can quickly trigger drawdowns.
  • Stock and Equity Trading: Prop firms also trade indices and equities, benefiting from both long-term trends and short-term market movements.
  • Commodity Trading: Commodities like gold and oil offer volatility and cyclical price movements, which you can leverage for profits.
  • Cryptocurrency Trading: Known for extreme volatility, crypto markets would be best suited for you if you have a higher risk tolerance, presenting opportunities in both upward and downward moves.

Profit Sharing and Profit Split Mechanisms

profit sharing and profit split mechanismsA significant part of a prop firm’s income comes from profit-sharing agreements with prop traders. These splits, based on the capital provided, are a key attraction of prop firms which allows traders access to larger trading capital.

Common types of profit-sharing include:

  • Fixed Profit Splits: Firms may offer a fixed percentage split, typically ranging from 50% to 95%, with traders receiving the larger share.
  • Tiered Profit Splits: To reward performance, some firms increase the profit share as traders achieve higher profitability.
  • Performance-Based Splits: Profit shares may rise as traders meet specific targets or milestones, encouraging consistent performance.

A competitive profit-sharing setup is crucial for prop firms to attract and retain professional traders and drive better trading results.

Common Prop Firm Business Model

The business model for prop trading firms centers on generating profit from trading activities while managing risk to promote responsible and consistent trading.

Here’s how a typical prop firm operates with different focus points on their business models:

  • Evaluation Fees: Most firms may charge you an upfront fee when you participate in trading evaluations. This revenue helps cover operational costs and ensures only the most capable traders progress.
  • Mentoring and Educational Services: Some firms offer educational resources, mentorship, and trading courses, providing additional revenue while mentoring you with skills that can enhance profitability.
  • Risk Management: Risk protocols, such as maximum drawdown limits, help protect the firm’s trading capital by limiting your losses.
  • Profit Sharing and Funded Accounts: Once you pass evaluation, you receive access to trading funds. The foundation of the prop firm’s business model is mainly based on the profits from successful trades that are shared between you and the firm.

Understanding the Prop Firm Challenge Model

Prop trading firms use challenges, also known as evaluations, to assess a trader’s skill and discipline before deciding to offer them funded accounts. Prop trading challenges are a method of evaluation to test a trader’s trading skills and risk management using a demo account.

Depending on the difficulty and rules of the challenges, this gives aspiring prop traders a way to prove their trading abilities. Challenges are also an excellent way for the firms to filter out skilled traders, allowing both the firm and the trader to benefit in the long run.

prop trading firms

Prop Firm Challenges Explained

Prop firm challenges are an evaluation process where traders need to meet profit targets and stay within specific risk limits to earn a funded account.

Since a high percentage of applicants fail to meet the strict profit targets, these upfront, non-refundable fees provide a consistent income stream for the firms.

In the end, the fees cover the firm’s operating costs and provide a large capital for the firm to pay out their few, but frequently successful traders.

Most challenges have two types of challenges:

  • One step challenges: In a one step challenge, traders aim to reach a profit target, usually between 5% and 10% within a set period while following strict loss and drawdown limits. This challenge type tests your ability to make consistent profits while managing trading risks with no room for error.
  • Two step challenges: The two step is the most traditional challenge type in which the traders have to prove their viable strategy to generate profits with targets typically from 8% to 10% of the starting balance. The second step often has a smaller profit target, but has a shorter time frame for the traders to repeat their success and prove the profit is not a fluke. This phase confirms if the trader can maintain their profitability with better risk management. The two step has more ‘breathing room’ than one step challenges and this is for casual traders with decent trading strategies.
  • Three step challenges: The three step is an extended evaluation process divided into three phases where the traders’ skills are tested over a longer period. Traders are given total profit targets like 9-10% that are also split into three smaller, more manageable phases like 3%, 3%, 3%, for example. While it cannot be regarded as easier, for most traders it’s certainly less intimidating than other challenge types.

Depending on the firm, there are many who offer different challenge types so that traders can pick and choose the most suitable ones for their trading style, and ensure access to the firm’s capital. These evaluations ensure that only disciplined and consistent traders receive access to the firm’s capital.

prop firm challenges

Some prop trading firms also use other types that can offer instant funding assessment which lets you skip the challenge requirements altogether. Instant funding account challenge types are arguably one of the most efficient models used to attract talented traders.

Evaluation Process and Revenue Impact

evaluation process and revenue impactThe evaluation process serves as both a screening tool and a revenue source for prop firms, and this provides steady income to the firm so they can cover operational costs.

For example, you pay the evaluation fees that typically range from $50 to over $1,000, while the charging fees help the firm to fund only qualified, profitable traders, which reduces risk and generates income.

Some firms like FundedNext can also refund the platform fees if you successfully pass the evaluations, but most trading firms do not.

Funded Accounts and Profit Generation

After passing the evaluation, you are awarded a funded account, and this gives you access to the firm’s trading capital. This is essential to the firm’s profit model because you contribute directly to the firm’s income through successful trades.

Equipped with a larger trading capital, you can now aim for higher returns, and this in turn benefits both you and the firm. This is where profit-sharing comes into play, with both parties benefiting from your trading success.

As a funded trader, you are the prop firm’s primary revenue driver which allows the firm to grow its capital base and reward your success on their platform.

Profit Targets and Drawdown Limits in Challenges

Prop firms set specific profit targets and drawdown limits in their evaluation processes to ensure you maintain disciplined trading skills, and meet profitability requirements.

Most prop trading firms have profit targets that usually range between 5% and 10% which is the average standard that firms use to assess your ability as a trader to earn consistent returns.

In addition to daily loss limits, prop firms impose maximum drawdown limits to cap potential losses during the evaluation. For example, if you breach drawdown levels that are typically set at 5% to 10%, you may be disqualified, ensuring only those who follow risk guidelines progress.

These profit targets and drawdown limits help firms identify if you’re a capable trader who can contribute to the firm’s long-term profitability.

What is a Prop Firm and How Does it Operate?

what is a prop firm and how it operates

Prop firms are companies that trade financial instruments using their own capital, rather than managing client money. Instead of earning commissions like traditional brokerage firms, these firms profit directly from successful trades executed by skilled traders who use the firm’s capital.

An important part of a prop firm’s model is attracting and recruiting profitable traders. To find them, prop firms set up strict evaluation programs that test your discipline, risk management, analysis capability, and trading consistency.

Only traders who meet these benchmarks gain access to funded accounts. Through this blueprint, prop firms identify reliable talent while allowing traders the opportunity to trade larger capital without risking personal funds.

Traders usually generate profit in financial markets like forex, crypto, CFDs (Contracts for Differences), bonds, commodities, and derivatives.

What are the disadvantages of prop firms?

disadvantages of prop firmsThe disadvantages of prop firms include high evaluation fees, strict trading rules, and the risk of losing access to funding if you break critical rules. Traders often face the difficulty to meet profit targets within tight timeframes, and this pressures even the most talented traders to make rushed decisions.

Many prop firms rely on profit split models with percentages that generally favor the firm revenue, while some even lack transparency regarding rules, trading costs, and payout processes. Depending on their guidelines, fees, rules, and overall service quality, all prop trading firms have their own pros and cons.

How Prop Firms Attract Traders

Prop firms attract traders because most traders like the idea of working with a capital much higher than their own personal finance. This is why prop firms focus on finding and recruiting talented traders who can consistently make profitable trades, benefiting both themselves and the firm.

To find the best traders, prop firms may offer:

  • Access to larger trading capital: This capital is often more than traders could raise on their own, increasing profit potential.
  • Advanced trading platforms: Some prop firms provide platforms with real-time data and analytical tools if you prefer a more technical approach to refine strategies.
  • Supportive trading environment: Beyond capital, firms offer resources to help you develop skills and connect with mentors and peers.

Prop firms also set strict risk management protocols, like drawdown limits, position sizing, and restrictions on trading during major events. These measures aim to support long-term trading success and maintain the firm’s financial stability.

how prop firms attract traders

How Prop Firms Work

Prop firms give traders access to significant capital, allowing them to trade with minimal personal financial risk. To ensure they’re funding the best talent, prop firms set up trading evaluations and evaluation processes that help identify skilled traders capable of generating profits.

Once funded, trading gains are shared between the trader and the prop firm, typically with the trader receiving a larger portion through an agreed profit split. This split is a key incentive for traders to perform well, as the firm’s success depends largely on the performance of its funded traders.

Given this dependency, prop firms work to create an environment that supports consistent and successful trading. They provide advanced trading platforms, training resources, and risk management protocols, all aimed at giving traders the best conditions to thrive. The prop firm’s profitability is closely tied to how well its traders perform, so fostering an ideal trading setup benefits both sides.

FAQs

How much profit does a prop firm make?

Prop trading firms typically make profits through two main streams: a share of traders’ profits and fees for evaluations or services. When funded traders succeed, firms usually receive 10% to 40% of the trading profits, with the remainder going to the trader.

Additionally, many firms charge fees for trader evaluations, courses, mentorships, or premium tools, which further boost their income. Profitability varies widely based on trader performance and market conditions.

What is the 2% rule in prop firms?

The 2% rule is a popular risk-management guideline that prop firms use to limit traders risking no more than 2% of the current account balance on a single trade. This rule serves as a safety net that helps protect both the firm’s capital and the trader’s evaluation account by preventing oversized positions or emotionally driven trades.

Many prop firms enforce this rule by setting strict daily drawdown limits, but some companies may only expect traders to follow it as a best practice. By keeping losses small and consistent, the 2% rule encourages beginner traders disciplined trading, smoother equity curves, and a higher chance of passing multi-phase challenges.

How do prop firms have so much money?

Prop firms appear wealthy because their business model generates steady, low-risk revenue from traders paying challenge fees, and since 80-95% of traders fail, firms keep most of this income. Funded trading accounts are risk-managed, meaning only a small portion of the firm’s capital is actually at risk from trader mistakes.

All successful traders must give their cut to the firm which is typically averaging 10-20% as a shared profit. Additional income comes from spreads, commissions, and educational services. Prop trading firms don’t need massive upfront capital because they combine all that high-volume fee income, limited payouts, and the tight, scalable risk.

How do prop firms make money?

Prop firms make money primarily through profit-sharing with funded traders, challenge fees, and premium tools. Many prop trading firms rely on their difficult challenge types with a low success rate as a main source of income, and the fees are non-refundable so traders have to pay again to participate.

Prop firms share 10% to 40% of trading profits while charging traders for evaluation participation, mentorship programs, or software access, and these fees help cover operational costs and fund new account types. Profits from successful trading are reinvested to grow the firm’s capital base, making funded traders’ performance crucial to their long-term profitability.

Do prop firms give you real money?

Yes, prop trading firms will pay you real money to trade with once you complete and pass the prop trading evaluations needed to achieve the status of a funded account. Withdrawing money is subject to the prop firm’s rules such as minimum profit withdrawal thresholds, payout schedules, and drawdown limits.

If your profits are in USD and traders would like to convert to another currency, they may face unfavorable exchange rates and conversion fees. That’s why it’s important to check the firm’s payout methods, supported countries, and currency options before signing up.

Do prop firms really pay out?

Yes, reputable prop firms do pay out profits based on their profit-sharing agreements and payout schedules. When traders follow the firm’s rules, they can withdraw their share after fees and the firm’s portion of the profits are deducted. For example, The 5%ers Prop Trading Firm has a minimum withdrawal amount of $150 which is paid out bi-weekly.

Payouts are typically sent via popular methods like bank transfers, PayPal, or Skrill. To ensure reliable payouts, traders must choose well-reviewed firms, check platforms like Trustpilot, and understand each firm’s profit splits, payout terms, and withdrawal conditions.

Are prop evaluations demo accounts?

Yes, most prop evaluations use demo accounts to assess a trader’s skills and decision-making without risking actual capital. During the evaluation, the trader is usually trading the firm’s simulated capital, so losses do not affect the trader’s personal capital.

Traders operate in simulated environments where they face real market conditions, but trade with virtual funds. Successfully completing a demo trading evaluation typically leads to access to a funded account, where traders then use real capital and share profits with the prop firm.

 

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About the author: Noam Korbl

Noam Korbl is the co-founder and has been a trader since 2014. He has Finance degree at Monash University and is an investor in shares and equities and successfully started and sold the online business Hearing Choices.

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